Enterprise Social Listening Without the Enterprise Price Tag

Brandwatch (now part of Cision) is genuinely impressive. It tracks billions of conversations across the web, offers years of historical data, includes AI-powered image recognition, and provides enterprise-grade consumer intelligence.

If you're a Fortune 500 brand needing to analyze consumer trends across millions of data points, Brandwatch delivers. Their acquisition of companies like BuzzSumo and Crimson Hexagon means they have deep analytical capabilities.

But that power comes at a cost. Plans start around $800-1,000/month with annual billing required. Enterprise features push that to $3,000+/month. And good luck finding the exact price — Brandwatch requires a sales call.

For most startups, SMBs, and even mid-market companies, this is overkill. You don't need a Formula 1 car to drive to the grocery store.

BrandJet isn't trying to replace Brandwatch's deep analytics. Instead, it focuses on a different value proposition: actionable monitoring at an accessible price.

Here's what BrandJet offers that Brandwatch doesn't:

Multi-channel outreach — When you spot a mention, you can immediately launch email, LinkedIn, WhatsApp, or Instagram campaigns. Brandwatch is watch-only.

AI search monitoring — Track what ChatGPT, Claude, and Perplexity say about your brand. This is a blind spot for traditional social listening tools.

Transparent pricing — $60/month for Starter, $200/month for Pro. No sales calls, no annual lock-in.

If your goal is "monitor mentions and reach out to people," BrandJet does that for 1/10th the price. If your goal is "deep consumer intelligence across billions of data points," Brandwatch is the enterprise choice.