Artemis is the AI assistant baked into BrandJet AI. It is not a chatbot stapled on the side. It can read your brand profile, your campaigns, your inbox, your lead lists, and the activity log, and it can take actions inside the product on your behalf. Most teams use Artemis for three things: drafting replies in Unibox, building campaigns from scratch, and answering product questions without leaving the dashboard.
This article covers what Artemis can do, how to talk to it, how to bring your own AI key, and how to fix the most common issues.
Where to find Artemis
There are three entry points.
The Artemis panel. Click the Artemis icon in the top right of any page. A panel slides in. This is the main place to have an open ended conversation with Artemis.
Draft with Artemis in Unibox. Inside any conversation, there is a Draft with Artemis button below the reply box. This is the fastest way to get a reply draft.
Generate with Artemis in the campaign builder. When you create a new campaign, there is an option to start with Artemis. You describe what you want in plain language and Artemis builds the workflow, picks the channels, drafts the messages, and sets the schedule for you to review.
Artemis is the same assistant in all three places. It remembers context within a single session and forgets it between sessions, so you can give it a longer instruction once and then ask quick follow ups.
What Artemis can do
Draft and send messages. Replies in Unibox, first touches in campaigns, follow ups, voice notes in text form, DMs in any channel.
Build campaigns end to end. Tell it the ICP, the offer, and the channels. Artemis returns a complete workflow with messages and schedules. You review and edit.
Search and filter. Ask things like show me all the interested replies from US leads in the last two weeks and Artemis filters the inbox for you.
Explain anything. Ask why a campaign is not sending, what propagation means, how warmup works, what InMail is, why your account is rate limited. Artemis reads from the same documentation you are in right now and from the live state of your account.
Take actions. Pause a campaign, add a lead to a list, mark a conversation as Spam, change a sending limit. You confirm each action before it runs.
It is good to think of Artemis as a teammate who knows the product. The more context you give it, the better the response. If you say write a follow up for this lead, you will get something generic. If you say write a follow up for this lead, they replied saying they use Salesforce and have ten reps, mention that we have a one click Salesforce sync, you get a usable draft.
Bring your own AI key
If you have an OpenAI or Anthropic API key and you would rather use your own model and pay your own usage instead of the included Artemis credits, you can plug it in.
Open Settings, then click AI Keys.
Pick the provider you want to use (OpenAI or Anthropic).
Paste your API key.
Optionally, pick the model you want (GPT 4o, Claude 4 Sonnet, and so on).
Save.
From that point, every Artemis request runs against your own key and the usage is billed to you by the provider. Your included Artemis credits stop being consumed.
To switch back to the included key, delete the API key from Settings. Artemis falls back to the built in model the next time you use it.
If you cannot find AI Keys in Settings, that screen is gated to certain plans. AppSumo Tier 2 and above and all monthly SaaS plans have it. Lifetime starter and the free trial use the included key only.
Voice and tone
Artemis writes in a default voice that matches the cold outreach style. If you want a different voice (warmer, more formal, shorter sentences, no exclamation marks), you can set that once in Settings, then Brand voice.
Open Settings, then click Brand voice.
Pick a preset (Conversational, Direct, Formal, Friendly, Punchy) or write your own brief in the box.
Save.
Every Artemis output respects this setting going forward. You can override it for a single conversation by telling Artemis directly: write this one more formal than usual.
Common errors
Failed to initialize AI assistant. The connection to the AI model timed out, or your AI Keys setting points to an invalid key. First, try the request again. If it keeps failing, open Settings then AI Keys, remove the key, save, then add the key back and save again. If you are using the included Artemis credits, this error usually clears on retry.
Cannot copy text from Artemis conversations. Some browsers block clipboard access in the right hand panel by default. Click the small Copy icon next to the message to copy to clipboard. If the icon does not work in your browser, open the Artemis panel in full screen mode using the expand icon at the top right of the panel, then select and copy as normal.
Artemis is slow. Generating a campaign with full message drafts takes around twenty to forty seconds. Drafting a reply takes around five seconds. If a single reply draft is taking more than thirty seconds, switch to your own API key in AI Keys to get faster turnaround.
Artemis cannot see my campaign. Artemis only sees the brand you are currently inside. If you are in Brand A and asking about a campaign in Brand B, switch to Brand B first using the brand switcher.
Artemis credits and limits
Each plan includes a monthly Artemis credit allowance. One credit equals roughly one short message draft. Building a full campaign uses around fifty credits. Replies and short answers use one to three credits.
When you run out of credits, Artemis stops responding until the next month, or until you either upgrade the plan or attach your own AI key in AI Keys. The amount of credits per tier and the exact mapping of credit cost per action is in Plans, trial and billing basics.
What to do next
If you have not connected accounts or built a campaign yet, head back to Connect your accounts and Create a multichannel campaign first. Artemis is most useful once your brand has some content for it to work with. If you are ready to bring teammates into Artemis and Unibox together, see Invite teammates and manage your workspace.