Lifecycle sequences are pre-built workflows for common customer moments: welcome onboarding, trial expiry, low engagement, churn, expansion. They ship enabled with a sensible default, and you can customise the copy, timing, and conditions per workspace.
What sequences are included
Welcome series: Day 0, Day 1, Day 3, Day 7. Sends to any new lead added to a campaign.
Trial expiry: T-7, T-3, T-1, T+0 from a date you set per lead.
Engagement drop: fires when a previously engaged lead goes 14 days without activity.
Win-back: targets leads marked as Lost or Churned.
Expansion: fires for leads tagged with a custom attribute like high_usage.
Renewal: T-30, T-7 to upcoming renewal date.
How to enable a lifecycle sequence
Open Workflows → Lifecycle.
Pick a sequence. The detail view shows the trigger, branches, and each message.
Click Customise to make a copy you can edit, or Use default to enable as-is.
Toggle Active.
How they differ from regular workflows
Pre-built triggers and conditions tuned for the common case.
Copy drafted in a neutral tone you can match to your brand voice with one Artemis pass.
Built-in throttling so a lead never receives two lifecycle messages within 24 hours.
Important: lifecycle sequences run alongside campaigns
A lead can be in both a campaign and a lifecycle sequence at the same time. The throttle ensures a lifecycle message and a campaign step do not fire to the same lead on the same day.
Customisation tips
Match your brand voice on the first message; the rest can use slightly stiffer copy without standing out.
Lifecycle works best on top of clean lead data. Make sure status fields (trial_ends_at, last_active_at) are populated by your workflows or API.
Review performance every quarter and prune sequences that do not move metrics.