Pinterest Competitor Tracking: Simple Guide for Growth

Pinterest competitor tracking simply means watching the accounts in your niche so you can understand what truly works. Instead of guessing, you observe their pins, boards, keywords, and engagement.

As you review this data, you begin noticing patterns, especially the types of content that audiences save most often and the styles that consistently attract attention. Consequently, you can shape a strategy that aligns with what your audience genuinely wants.

This guide will show you how to find competitors, track key metrics, and apply what you learn. Keep reading to learn how to use these insights for smarter growth.

Key Takeaways

• Find your real competitors and see their top content.
• Use the right tools to track important numbers like saves and views.
• Turn what you learn into a plan for your own pins and boards.

The Pinterest Challenge: Why B2B Marketers Need to Track Competitors

Many businesses struggle to get noticed on Pinterest. Often, it feels like you’re publishing great content into a void. Although you may invest time in visual design, your pins still might not generate many saves or clicks. Because this is so common, the solution frequently lies in looking outward rather than inward.

By tracking competitors, you discover what already resonates with your audience. Instead of copying, you learn. As you observe the content formats that drive engagement and the topics people care about most, you gain insight into real audience preferences. Consequently, you stop guessing and start creating with purpose.

Competitive analysis also shows strengths and weaknesses within your niche. You can see where rivals perform well and, more importantly, where gaps exist. Perhaps few accounts create helpful infographics, or maybe competitors rely on overly long videos. When you identify these gaps, you uncover opportunities to stand out.

Moreover, this is especially valuable for B2B marketers who must connect social media performance to business objectives. Because competitor data reveals what the market responds to, it allows you to justify decisions with evidence, not assumptions.

While you study competitors, you should also take time to monitor Pinterest brand mentions so you understand how people talk about your business in real time.

Identifying Your Top Pinterest Competitors

Your true Pinterest competitors are the accounts that earn your audience’s attention, not just the brands you consider competitors in traditional sales channels.

Begin by searching Pinterest exactly the way your ideal buyer would. Use problem-based keywords rather than brand names. As you browse, open profiles that appear frequently in search results.

Then, look for signs of influence such as high monthly views or a consistently engaged following. Additionally, consider brands speaking to the same audience even if their offerings differ slightly.

Then, sort their content by “Most Saved” where you can. Study:

• Images: photos, graphics, or videos.
• Headlines: direct, playful, urgent, or formal.
• Descriptions: keywords, clarity, and promise.

As you review these profiles, you can also look at how they run their Pinterest campaigns to understand what formats and themes your audience responds to.

You can go a bit deeper by clicking on people who saved popular pins in your niche. Check:

• Who they follow.
• What boards they build around your topic.

That is how you find “hidden” accounts that still influence your audience.

Selecting the Right Pinterest Competitor Analysis Tools

Doing all of this manually takes a great deal of time. Therefore, competitor analysis tools become essential as they automate data collection, surface trends, and present performance insights clearly.

Different categories of tools serve different purposes:

• Performance trackers reveal pin saves, impressions, and follower growth.
• Ad spy tools show competitor ads, engagement rates, and creative formats.
• Keyword tools highlight the terms creators rank for and the search volume behind them.
• Social listening platforms extend beyond Pinterest and monitor brand mentions across the web.

If your goal is to study organic content performance, a tool like Pingroupie works well. Meanwhile, if you want deeper insight into paid strategies, you’ll benefit from ad spy tools such as BigSpy or PINSPY.

Additionally, many social media management platforms, like Sprout Social, combine these features so you can view everything in one place.The goal is to choose tools that provide the data you need without being overwhelming.

As you understand these tools better, it becomes easier to support your broader Pinterest outreach efforts and keep your strategy aligned with your audience.

A Quick Look at Tool Types

• Performance Trackers: Show pin saves, impressions, and follower growth.
• Ad Spies: Reveal competitor ad copy, images, and engagement rates.
• Keyword Tools: Identify target keywords and ranking content.
• Social Listening: Monitors brand mentions and trends across the web.

Analyzing Competitor Data: Key Metrics and Insights

Once the data comes in, the question becomes what it is actually saying.

Start with a small core of metrics:

• Repins (saves): how often people keep a pin.
• Impressions: how many times it was seen.
• Follower growth: whether an account is gaining traction.
• Engagement rate: interaction relative to reach.

With Pinterest now counting over 570 million monthly active users in 2025, you are measuring performance against a vast and growing global audience, making these metrics more meaningful than ever.[1]

Instead of reviewing pins one by one, examine entire boards. Notice how competitors organize their topics. Board titles and descriptions often reveal what audiences search for most. Additionally, boards that grow rapidly signal emerging trends worth exploring early.

Pay attention to visual styles as well. Are competitors leaning toward clean graphics, punchy text overlays, soft lifestyle photography, or short-form videos? And when do they post? Each detail contributes to understanding their strategy.

When you compare patterns across multiple accounts, you build a strong social media competitive analysis. You begin seeing what works consistently and where weaknesses appear.

These gaps turn into opportunities: you can outperform competitors by improving formats they already succeed with or by addressing topics they overlook.

Implementing Insights to Optimize Your Pinterest Strategy

Collecting data is pointless if you do not use it. The next step is to turn insights into action. Use competitor wins as starting points for your own tests:

• How‑to guides or carousels get saved a lot → create your own step‑by‑step pins.
• Clean text‑led graphics perform best → simplify your visuals.
• Certain keywords appear across their top pins → use those (when relevant) in your titles and descriptions.

Your competitive analysis also helps with your ads. If you see a competitor’s ad has been running for a long time, it is probably successful. Analyze why. What is the offer? What does the image look like? Use these observations to optimize your own ad campaigns.

You can test similar ideas but make them unique to your brand. This improves your chances of success without directly copying anyone. It is a smarter way to use your advertising budget.

These insights should flow into your broader business workflow. For example, if you see a competitor facing a public complaint, you can review your own customer service. If a trend emerges from competitor boards, you can create an email campaign or a blog post about it.

This connects your social media analytics to other parts of your business. It makes your Pinterest efforts more strategic and valuable. You are not just pinning, you are gathering market intelligence.

Ongoing Monitoring and Refinement

Pinterest trends change. What works today might not work in six months. That is why competitor tracking is not a one-time task. It is an ongoing process.

Set up alerts if your tools offer them. Get notified when a major competitor posts a viral pin or starts a new ad campaign. This keeps you informed in real time. You can adapt quickly instead of playing catch-up.

Schedule a monthly review of your competitor analysis. Look at the data over a longer period. This helps you spot seasonal patterns. Maybe home decor ideas spike in the spring. Perhaps business tips are popular in January. Use these patterns to refine your posting schedule and content calendar.

Adjust your budget and strategy based on what you continue to learn. This constant refinement is how you build a lasting advantage on Pinterest. It ensures your strategy evolves as the platform does.

Essential Tools for Pinterest Competitor Tracking

Pingroupie: Board Analytics and Trend Forecasting

Pingroupie offers detailed analytics for Pinterest boards and pins. You can see a competitor’s most popular boards and their growth over time. It tracks pin performance, showing you which of their pins are getting the most traction.

According to Statista, Pinterest users save more than 1.5 billion Pins every week, showing how fast trends can emerge and why early pattern detection matters.[2]

This is excellent for trend forecasting. You can see what topics are gaining momentum before they become mainstream. It is also useful for influencer discovery, helping you find accounts that have real influence in your niche.

Ad Spy Tools: BigSpy and PINSPY

For understanding paid strategies, ad spy tools are key. BigSpy and PINSPY provide a window into your competitors’ advertising. You can see the actual ad creatives they are using.

Because these tools show engagement rates on the ads and sometimes even estimated ad spend, you can set up customizable alerts to know when they launch a new campaign. This information is crucial for optimizing your own Pinterest ad strategy and ensuring you are not left behind.

Pinclicks: Keyword Analysis and Rank Tracking

Pinclicks focuses on the keyword side of Pinterest. Its Account Explorer lets you see which keywords a competitor is ranking for. You can discover their top pins for each relevant keyword.

The tool also includes rank tracking for your own content, this helps you understand the SEO side of Pinterest. You can optimize your content for the right terms, increasing its visibility in search results and driving more organic traffic to your website.

Social Listening Platforms: Brandwatch, Meltwater, Brand24

Social listening platforms like Brandwatch and Brand24 go beyond Pinterest. They monitor brand mentions and conversations across the entire internet, including social media, news sites, and forums. As a result, this gives you a much wider view of your competitive landscape.

You can track sentiment around your competitors. You can identify emerging trends and conversations that might not yet be visible on Pinterest. This provides valuable context for your overall social media strategy.

Free Options: Pinterest Analytics and Ad Library Helper

You can start with free tools. Pinterest’s own Analytics dashboard provides basic audience insights for your own account. It shows you your top pins and your audience demographics.

For ads, the Ad Library Helper is a free Chrome extension. It allows you to see the active Pinterest ads that any account is running and has filters to help you sort through the data. Although these tools are more limited than paid alternatives, they’re excellent starting points.

Pinterest Competitor Tracking Cheat Sheet

Task	Tool Examples	Key Metrics	Actionable Insight
Identify Competitors	Pinterest Search, Manual Account Research	Follower Count, Monthly Views	Focus on accounts with high engagement and relevance
Analyze Content	Pingroupie, Pinterest Analytics	Repins, Impressions, Engagement Rate	Identify top-performing content formats and topics
Monitor Ads	BigSpy, PINSPY, Ad Library Helper	Ad Spend, Engagement Rate, Creative Elements	Understand competitor ad strategies and messaging
Track Keywords	Pinclicks, Semrush	Keyword Ranking, Search Volume	Optimize content for relevant keywords
Monitor Brand Mentions	Brandwatch, Meltwater, Brand24	Sentiment, Reach, Frequency	Understand audience perception and identify trends

FAQ

How can we stay ahead when tracking Pinterest competitors?

You can stay ahead on Pinterest when you review social media data with care. We use competitor analysis to study strengths and weaknesses and to see what top performing ideas rise.

Because analysis tools give audience insights and actionable insights, they help you understand patterns. This makes performing content easier to spot and improves how you respond to changes.

What should you look for when doing competitor analysis on Pinterest?

You should track target keywords, relevant keywords, content performance, and performing content. We also study engagement rates, share of voice, and the number of followers to understand follower growth and audience growth.

Since social listening supports this work, it adds competitive insights. These details show strengths and weaknesses and guide smarter social media analytics for long-term gains.

How do social media analytics help you understand Pinterest trends?

You can learn Pinterest trends by reviewing analysis on social media and comparing how posts behave. We use competitor analysis tools, competitive analysis tools, and sprout social to study performing content and audience insights.

Then we organize findings in an analysis template or competitor analysis template. This process creates actionable insights and helps you understand what drives steady competitive analysis.

How can social media management improve your Pinterest tracking?

You can improve Pinterest tracking when you use social media management to review posts over time. We study social media competitive analysis to spot strengths and weaknesses and to understand engagement rates.

While competitive analysis tools help gather data, competitive insights guide which changes matter most. This steady method helps you understand patterns and supports better decisions.

What tools help you do stronger competitive analysis on Pinterest?

You can use competitor analysis tools, analysis tools, and sprout social to track top performing ideas. We place findings into an analysis template to compare share of voice, performing content, and number of followers.

When you follow social media competitive analysis, you gain clearer content performance and competitive insights. This helps you understand follower growth and long-term audience growth.

Smarter Pinterest Strategy: Final Takeaways

Pinterest competitor tracking gives you a clear way to learn from others and improve your own results. You start by choosing the right accounts to follow, gather useful data, and look for patterns that guide better decisions.

When you apply what you learn, your strategy becomes stronger and more focused on what your audience cares about.

To make this process easier and faster, try BrandJet and streamline your Pinterest monitoring with one simple tool.

References

1. https://resourcera.com/data/social/pinterest-users/
2. https://www.statista.com/statistics/1037351/pins-saved-weekly-pinterest/

Related Articles

• https://brandjet.ai/pinterest-campaigns/
• https://brandjet.ai/how-to-run-pinterest-outreach/
• https://brandjet.ai/blog/monitor-pinterest-brand-mentions/