Use these easy Pinterest ad tips to reach buyers and increase your revenue.

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Pinterest ads help you sell more because people use the site to plan purchases. They are looking for ideas, which makes them open to your products. To succeed, use clear pictures and target users interested in your niche. 

We will show you how to set up a campaign that works. These Pinterest ad campaign tips are simple to follow. Keep reading to learn how to connect with customers and grow your business for Pinterest Ad Campaign Tips

Key Takeaways

• Pinterest users are planners and ready to buy.
• Video and shopping ads get the best results.
• Test with a small budget first, then spend more on what works.

Why Pinterest is a Great Place for Ads

Pinterest is different from other social media. People do not go there just to talk to friends. They go to find ideas for their life. They pin recipes, home decor, and fashion looks. This means they are in a shopping mindset. 

Your ad can feel like a helpful suggestion, not an interruption, especially when shaped using insights similar to those in this overview of strategic Pinterest campaigns.

There is less competition for ads on Pinterest. Many businesses still focus on Facebook and Instagram. This is good news for you. Your ads can stand out more easily. You might also pay less to show your ad to someone. This makes your advertising budget go further.

You have control over who sees your ads. You can pick people based on their hobbies and interests. You can also reach people who type specific search words. This helps you find your perfect customer without wasting money in Pinterest Ad Campaign Tips

How to Find the Perfect Customer on Pinterest

Your first job is to decide who will see your ad. Pinterest calls this audience targeting. You can choose from a list of interests. If you sell yoga mats, you might target people interested in “yoga,” “fitness,” and “wellness.” This puts your ad in front of a relevant group.

Keyword targeting is another powerful tool. Your ad can appear when a user searches for a phrase. For example, if someone types “easy yoga for beginners,” your ad for a beginner-friendly mat could show up. 

This captures people when they are actively looking for a solution and can align well with structured Pinterest outreach methods that help refine audience matching.

One of the best strategies is retargeting. This means showing ads to people who have already visited your website. Maybe they looked at a product page but left without buying. 

A retargeting ad reminds them about your product and encourages them to come back. These visitors are much more likely to become customers if you follow Pinterest Ad Campaign Tips.

• Target by interests like “gardening” or “DIY projects.”
• Use keywords that your customers would search for.
• Create an audience from your website visitors.
• Find new customers similar to your best ones.

Creating Ads That People Want to Click

The look of your ad is very important. Pinterest is a visual platform. Your image or video must be high quality and interesting. It should make someone stop scrolling. Use bright colors and clear photos. Show your product being used in a real-life situation.

Video pins often perform very well. A short video can show how your product works. For instance, a video of someone effortlessly unrolling a yoga mat is more engaging than a static picture. Keep videos short, under 15 seconds, and film them vertically for mobile phones.

If appropriate, partnering with influencers for endorsements can support visibility, especially when your strategy follows proven patterns used in Pinterest influencer partnerships that highlight authentic audience engagement

 When a user clicks, they go straight to your website to purchase. This reduces steps and makes buying easy. Collection ads are also great for e-commerce, as they showcase multiple products at once.

Your ad text matters too. The description should be helpful and clear. Explain what your product does and why someone needs it. Always include a call-to-action. Buttons like “Shop Now” or “Learn More” tell the user exactly what to do next.

• Use vertical images that fill the phone screen.
• Show your product in a beautiful or useful way.
• Write a short, helpful description.
• Always use a clear call-to-action button.

You should always test different ad designs. Try two different pictures with the same audience. See which one gets more clicks or saves. Then, use the winning picture and test two different headlines. This process of A/B testing helps you find the best possible ad over time.

Planning Your Ad Budget and Bids

It is smart to start with a small daily budget. Begin by spending 5to5 to 5to10 per day. This lets you learn what works without a big financial risk. After a week, you will have data. If the ad is profitable, you can slowly increase the daily budget.

You need to choose a bidding strategy. Cost-per-click (CPC) bidding means you pay each time someone clicks your ad. You set the maximum amount you are willing to pay per click. Another option is automatic bidding. You tell Pinterest your goal, like getting a sale, and the system sets bids for you to achieve it.

Watch your key numbers to know if your budget is working. If you want website traffic, watch your cost per click. If you want sales, watch your cost per purchase. The goal is to make more money from sales than you spend on ads. This is called Return on Ad Spend (ROAS) (1).

Making Your Ads Better with Data

Your work is not done after you launch the ad. You need to check the performance regularly. Pinterest provides a dashboard with all your ad statistics. Look at how many people are clicking your ad. This is your click-through rate (CTR). A high CTR means your ad is appealing.

Also, look at how many people are saving your pin. Saves are a strong sign of interest. It means someone likes your ad enough to save it for later. A high number of saves is a very good sign. It means your content is valuable.

If an ad is not doing well, do not be afraid to turn it off. Use your budget on the ads that are getting clicks and saves. You can also pause an audience group that is not responding. This is called optimization. You are shifting your money to what works best.

Tracking Sales and Results

To see real results, you must track sales. The first step is to install the Pinterest tag on your website. This is a small code snippet. It tells you when someone who clicked your ad makes a purchase. Without this tag, you will not know if your ads are making money.

Pinterest Analytics shows you basic data. But connecting to Google Analytics gives you a deeper look (2). You can see how long Pinterest visitors stay on your site and if they look at other pages. This helps you understand the quality of the traffic from your ads.

For online stores, tracking revenue is the most important thing. You need to know the exact amount of money earned from your Pinterest ads.  This information helps you decide to run more ads or try something new.

A Simple Schedule for Your Ad Campaign

Source: Heather Farris

Having a plan makes the process less stressful. Here is a easy timeline to follow.

Week 1: Preparation Week. This is for research and creation. Find the right keywords and interests for your audience. Create 5 to 10 different pin images or videos. Have everything ready before you spend any money.

Weeks 2-4: Launch and Test Phase. Activate your campaigns with your small daily budget. Start your A/B tests immediately. Let the tests run for at least 7 days to get good data. Do not make quick changes based on one or two days of results.

Week 5 and Beyond: Scaling Phase. Now you should know which ads and audiences are winners. Increase your daily budget for these top performers. This is also the time to start a retargeting campaign for website visitors. Focus your budget on the strategies that are already making sales.

FAQs

What are Pinterest ads?

Pinterest ads are paid posts that appear in a user’s feed or search results. They look similar to regular Pins but reach more people because you pay for visibility. These ads help businesses show products to users who are already looking for ideas or planning purchases. 

Pinterest ads can lead to more clicks, saves, and sales because users often come with a buying mindset. They are a simple way to reach shoppers early in their decision process.

How much should I spend on Pinterest ads when starting out?

You can start with a small budget, such as five to ten dollars per day. This lets you test your ideas without spending too much money. After a week, look at your results to see which ads perform best. 

If an ad gets clicks or sales, slowly increase your budget. Starting small helps you learn what works, avoid early mistakes, and use your money wisely as you build a stronger campaign.

What kind of images work best for Pinterest ads?

Bright, clear, and vertical images work best on Pinterest. A tall image fills more of the phone screen and gets more attention. Photos should show your product being used in real life because people want to imagine how it fits their needs. 

Use simple backgrounds, good lighting, and sharp details. Make sure the image looks helpful and inspiring. High-quality pictures make users stop scrolling and increase the chances of getting clicks, saves, and sales.

How does audience targeting on Pinterest work?

Audience targeting on Pinterest helps you choose who sees your ads. You can target people based on their interests, such as fitness, travel, or cooking. You can also pick keywords people search for, like “easy home decor ideas.”

 Another option is retargeting, which shows ads to people who already visited your website. This is helpful because these visitors already know your brand and are more likely to buy. Targeting keeps your ads focused on the right customers.

Why is keyword targeting important on Pinterest?

Keyword targeting is important because it shows your ads to users who are actively searching for solutions. When someone types a phrase like “beginner workout ideas,” your ad can appear if it matches the keyword. 

This means your product reaches people at the perfect moment,when they are planning to take action. Keyword targeting improves ad quality, increases clicks, and helps your message connect with the right audience. It also reduces wasted spending on people who are not interested.

What is A/B testing for Pinterest ads?

A/B testing means trying two versions of an ad to see which performs better. You might test different images, headlines, or descriptions while keeping the audience the same. After a few days, check which version gets more clicks or saves. 

Use the winning version and test something new. This process helps you improve your ads step by step. A/B testing makes your campaign stronger, reduces wasted spending, and shows you exactly what your customers respond to most.

What is the Pinterest tag and why do I need it?

The Pinterest tag is a small code you add to your website to track what users do after clicking your ad. It shows if someone bought a product, joined your email list, or visited certain pages. Without the tag, you won’t know which ads lead to real actions. 

The tag helps you measure sales, improve targeting, and understand your return on ad spend. It is an important tool for making smart decisions about your advertising budget.

How do I know if my Pinterest ads are working?

You can check your Pinterest ads in the dashboard, where you’ll see key numbers like clicks, saves, and conversions. A high click-through rate means people like your ad. Saves show strong interest because users want to return later. 

If you track sales using the Pinterest tag, you can see how much money your ads bring in. Compare these results to your spending. If your sales are higher than your costs, your ads are working well.

 What are Shopping Ads on Pinterest?

Shopping Ads show your products with prices directly on the Pin. When users click, they go straight to your online store. These ads make buying easy because people see what the item looks like and how much it costs before clicking. 

Shopping Ads are great for e-commerce brands because they reduce steps in the buying process. They also reach users who are already searching for items they want to purchase, helping increase sales quickly and simply.

How long should I run a Pinterest ad before making changes?

It’s best to let a Pinterest ad run for at least seven days before making changes. This gives the system enough time to collect data and learn who is most interested. Changing your ads too soon can lead to bad decisions based on incomplete results. 

After a week, check your clicks, saves, and sales. If the ad performs well, keep running it or increase the budget. If not, turn it off and test a new idea.

Final Pinterest Ad Campaign Tips

Pinterest ad campaign tips all lead to one goal: meeting customers where they are already planning to shop. Your ads should feel helpful and inspiring. 

Use great visuals, target precisely, and always learn from your data. Start small, be patient with testing, and scale what works. 

By following these steps, you can build a strong presence on Pinterest and drive real sales for your business. For tools that help you manage your brand and customers across different platforms, you can explore options like BrandJet.

References

1. https://semtera.medium.com/the-return-on-ad-spend-in-marketing-terms-is-referred-to-as-roas-bce48ffa7997
2. https://medium.com/@mokkup/a-deep-dive-into-google-analytics-4-whats-new-your-complete-guide-39ec55c9f351

Related Articles

• https://brandjet.ai/blog/pinterest-campaigns/
• https://brandjet.ai/blog/how-to-run-pinterest-outreach/
• https://brandjet.ai/blog/pinterest-influencer-partnerships/